In today's world, search engine optimization is one of the most important tools in Internet marketing. If you wish for your business to be found, then you need to make sure that it is noticed by the search engines.
The best way to use SEO is constantly evolving to meet the ever changing world of the Internet too.
In your venture to find the best ways to get your business or blog noticed by the search engines, one thing you must address is the battle of the page versus the post in WordPress.
When you build a WordPress site, then you will have two different things: pages and posts. Here's a simple explanation of each.
- Pages are static sites. You most likely think of it as the website itself. In technical terms, it is HTML with no CMS and it does not change daily.
- Posts refer specifically to the blog posts. They change as often as you update, and the pages themselves are constantly changing to accommodate.
- The problem many people run into with WordPress is that both pages and posts are dominated by a CMS and can be configured differently depending on your own choices.
However, each will still have their own specific characteristics.
Which will perform better for SEO purposes?
There are several different things you have to keep in mind that will affect the output, such as professional WordPress themes, plugins, and active SEO tactics you may take.
However, if you strip everything away and just consider the very basics themselves, posts will have the better search engine results.
Why is this? It's hard to come to a clear answer other than when the information at a target address is constantly updating and refreshing with search engine optimized content, it will get more attention than if it does not change that regularly.
Keep in mind, though, that it takes a number of different things to actually properly optimize your website, whether it is built on pages or posts. You need to add in such things as plug-ins and themes. Additionally, you can actively use other SEO tools to build up your reputation online.
Over time, any smart decisions can pay off for you, but you have to be careful to avoid such pitfalls as over optimization and keyword stuffing, which will only harm your rankings in the search engines.
Pages and posts are just a part of a massive equation that will have an effect on the success of your business.